We were waiting for the first shoe to drop, and it did when A'mare Stoudemire announced that New York was his kind of town and the Knicks his kind of team.  Now it is reported that Dwayne Wade is staying in Miami and Chris (Tweeter) Bosh is joining him.

But to the absolute joy of NBA Commissioner David Stern, LeBron James announcement will come on live television Thursday evening on ESPN.  At a time usually reserved for presidential addresses, "The King" will address the nation where he will accept a contract of well over $100 million.  The biggest announcement most of us make is when we get up from the dinner table and tell our companions that we are going to the bathroom.

The NBA has gotten such free press from free agency that they have to consider revising the length of contracts so that all players are free agents every year.  The public relations that has come at the hands of the ESPN media giant could not be bought for less than the BP oil clean-up in the Gulf.

Are there winners and losers?  The ultimate winner is the NBA for all the spotlights it has received these past months.  Some teams will garner greater attention, others will warrant our sympathies, and some will just go on being who they are (i.e.: Los Angeles Clippers).  But we have all provided the NBA, like an attention starved 16 year old, what they wanted, our abject attention.