When we founded Game Over® we set out to provide gear for those who see ball as a way of life. The 10-year old that takes the rock to bed with them, the sixteen-year-old that gets up and shoots 500 -1,000 jumpers every morning, the 19-year who spends their summers tightening up their footwork for the up-coming season. The grassroots ball junkie who just can’t get enough. Whether it’s the street game, the college game, or the pros, WE ARE ONE! The common thread that runs through us all is the respect for the game and its roots.

We’re celebrating 20+ years of making a difference for families in our community.

We achieve this by hosting basketball classes, clinics, camps, and tournaments; inviting guest speakers to share ideas on important topics affecting our community; coordinating after-school programs, and providing a safe space for our community members to host sporting events and family activities.

We also help kids prepare for their future by introducing them to the latest in digital technology, including virtual reality and robotics. We believe the younger they embrace it the brighter their future can be.

It’s what set us apart from the rest.

A star is born from the streets of NYC.

Game Over the official gear for the underground grassroots baller.

Thousands of inner-city children watch sports superstars and dream of joining a professional team. Not everyone with that dream of being a pro athlete can make it to the "big leagues" due to the many hurdles.  However, there is a possibility of landing a professional position in the sports they love.

We had those dreams ourselves. We understand. It’s a part of the motivation of Game Over Camps and Clinics. To help foster our young players to make better choices for themselves using the game of basketball.

There’s more.

You can learn a lot about life being an underground grassroots baller. But that’s not enough to really make it big. There’s a whole new world of digital technology for you waiting to be explored. Game Over is here to introduce you to it.


We help kids of all ages prepare for life’s opportunities through team sports and technology.

The GONYC brand mark says it all - rim in one hand, ball in the other . . . GAME OVER. To wear our brand is to embrace a culture that we are committed to keeping alive and true - practice hard, play hard and compete the GAME OVER way. That’s what builds the character and values any young person needs today to embrace life’s opportunities tomorrow.

It’s more than hoops.

We are committed to the game of basketball and those who participate in it at all levels. We encourage players of all ages to put their best game forward. But learning successful team dynamics is not enough. Today’s kids need more. That’s why we also coach them in learning the latest in leading-edge computer technology and introduce them to the world of virtual reality and robotics.

The fabric of the inner city hoop scene.

Our gear and trophies are part of the fabric of the inner city hoop scene across the nation. Our designs, attitude, and philosophy are strictly for the hoopers.

We feel the principles learned and mastered through athletic competition and technology in general can be the foundations for success in life. It sets apart from everyone else.

GAME OVER.